For Immediate Release

Japan’s Top Entertainment Industry Players bring the Best Popular Culture Content and Curated Experiences to Singapore at C3 Anime Festival Asia

  • C3 Anime Festival Asia: Home-grown festival collaborates with Sotsu to extend regional reach, 5 cities announced for 2017/2018
  • 10th instalment of the festival in Singapore, since 2008
  • First batch of I Love Anisong artistes sees Anisong legends return with the latest trending stars of the Anime music world
  • Public sales of Single Day and General Admission tickets to begin on 28 September


Singapore, 25 September 2017 – C3 Anime Festival Asia (C3 AFA), formerly known as Anime Festival Asia, returns to Singapore with an upgraded experience of the latest content and announcements, performances and more. Held over 24 – 26 November at Suntec Singapore Convention and Exhibition Centre, the three-day extravaganza is the highlight of the region’s top Japanese Popular Culture and anime festival.

SOZO, headquartered in Singapore and the organiser of Anime Festival Asia events, announced a collaboration in March 2017 with Japan’s Sotsu Co., Ltd, organiser of C3 events, to create “C3 AFA”. In addition to bringing new content to both Singapore as well as overseas festivals, the partnership extended the festival beyond South-east Asia. C3 AFA brought the festival to Bangkok, Jakarta and Tokyo (30,000 event attendees in Bangkok, 50,080 in Jakarta and 47,000 in Tokyo) in 2017. The festival will also visit Hong Kong in February 2018.

The 2016 edition of Anime Festival Asia, covering three countries, saw over 210,000 event attendees (94,000 in Singapore, 62,000 in Indonesia, 55,000 in Thailand).

“With this being the 10th time we are holding the festival, this year’s C3 AFA Singapore 2017 marks a new milestone for the festival. C3 AFA is supported by key Japanese Entertainment & Contents Industry players, and promises direct commercial support from the industry in Japan.  Listening to customers and staying in tune with what’s in trend, and what fans are looking for, C3 AFA Singapore 2017 will continue to innovate, and set benchmarks for future events in Singapore and the region.  Just like previous years, we will continue to invite a wide selection of top quality guests and performers direct from Japan, pushing the envelope year on year,” said C3 AFA Organiser Shawn Chin, and SOZO’s Founder and Managing Director.

Bigger Content, Upgraded Experiences, Premieres and More 

Organised by Singapore-based SOZO and Japanese entertainment powerhouses Sotsu, Dentsu, Zepp Live, and Amuse, C3 AFA Singapore 2017 will include three main components – the Exhibition Hall, the Main Day Stage, and the I Love Anisong concerts in the evenings.

From blockbuster titles, stage segments with celebrity artistes and voice artistes, exclusive content and merchandise direct from Japan, as well as a showcase for local content creators, the festival offers something for everyone. More details of the festival schedule and offerings will be shared closer to date.

I Love Anisong Artiste Line-up – First 11 artiste and groups announced:

The I Love Anisong concerts, a popular mainstay for C3 AFA, will see more than 11 artistes and groups performing over three heart-pumping evenings. With a mix of returning legends and new additions, organisers have announced to date:

FRI 24 NOV 2017 SAT 25 NOV 2017 SUN 26 NOV 2017

§  Shiena Nishizawa

§  Tomohisa Sako

§  ClariS

§  Konomi Suzuki


§  Moso Calibration (Opening Act)

§  fripSide

§  Luce Twinkle Wink☆

§  Mashiro Ayano

§  May’n


The organisers expect a wide selection of international guests and performers to be featured this year, and more will be announced closer to date. Details of the first batch of performing artiste and artiste groups announced are available in the Annex.

Public Sales of Single Day and General Admission Tickets to Begin on 28 September

Tickets for C3 AFA Singapore 2017 I love anisong concert series starts from S$88, with different packages to suit varying preferences. I love anisong’s VIP 3-Day packages, that have begun selling since 15 September, are running out fast.

Public sales of the Single Day and General Admission tickets will begin on 28 September 10am. The public will be able to purchase tickets via the APACTix website at or physical outlets such as Singapore Indoor Stadium Box Office, Scotts Square and all SingPost outlets.

For more information on the festival, members of the public can check out and

C3 Anime Festival Asia Singapore 2017
Dates: 24 – 26 November 2017
Location: Suntec Singapore Convention and Exhibition Centre (Levels 3 & 4)
Exhibition Timing:
Friday & Saturday: 9.30 am ~ 8pm
Sunday: 9.30 am ~ 7pm

C3 Anime Festival Asia Singapore 2017 Key Organiser Profiles:

About SOZO (

Tapping on Japan’s diverse wealth of entertainment content since the company was started in 2009, SOZO has positioned itself to be the ‘bridge’, connecting Japan to SE Asia – by showcasing quality concerts, engaging retail experiences and creating meaningful online engagement to audiences and businesses across South East Asia.

With a presence across SE Asia in Singapore, Jakarta, Bangkok, Penang, Manila and Tokyo, SOZO is the owner and operator of ‘AFA – Anime Festival Asia’ brand internationally, as well as entertainment concert platforms such as ‘I Love Anisong’ and ‘JMF – Japan Music Festival’ Concert Event Series, which has consistently brought in top Japanese artists from Japan. SOZO also operates ‘WOW JAPAN’, SE Asia’s #1 Japanese Pop Culture focused media network, covering 3 languages with a reach of over 3 Million across South East Asia. For more information about SOZO, visit:

About the Dentsu Group (

Dentsu is the world’s largest advertising agency brand. Led by Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004), a company with a history of 115 years of innovation, the Dentsu Group provides a comprehensive range of client-centric brand, integrated communications, media and digital services through its nine global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum—as well as through its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR) and 360i.

The Dentsu Group has a strong presence in 140 countries across five continents, and employs more than 48,000 dedicated professionals. Dentsu Aegis Network Ltd., its global business headquarters in London, oversees Dentsu’s agency operations outside of Japan. The Group is also active in the production and marketing of sports and entertainment content on a global scale.  For more information about the Dentsu Group, visit: 

About Zepp Live (

Zepp Live engages in concert promotion as well as events planning and production. The company is engaged as an organizer or co-organizer in shows at concert halls as well as large music festivals both in Japan and overseas. For more information about Zepp Live, visit:


About SOTSU (

For Information about SOTSU please visit:


About C3 “Character, Culture and Contents”

Started by organiser Sotsu in 2000 in Tokyo with “Character, Culture and Contents” as its focus. Its strength lies in the many character goods manufacturers exhibiting at the event. In 2009, the event began its East-Asia expansion to Hong Kong, and reached Beijing in 2016.


About Amuse Entertainment Singapore 
Amuse Entertainment Singapore Pte Ltd is supporting Japanese artists’ business development in Asia regions, organization of live events, artist booking, investment in local entertainment products, and artist development. For more information please visit:

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