On the 11th of January, ASUS released what is the world’s first quad-core tablet and the first Android Ice Cream Sandwich tablet, in SINGAPORE!

Conveniently thou, ASUS only announced the new ICS upgrade to the Prime just 2 days ago at a pre CES 2012 show conference with Nvidia.

Users will be able to get the new creamy dessert via an online update for the tablet from 12th of January onwards.

Yes it comes in 2 colours, Gold and Purple.

Although I owned the original Transformer, I am rather envious of the new Prime, with a slimmer profile (8.3mm, 586g alone and 19mm, 1.1kg with dock), beautifully machined aluminium body and a powerful 1.5ghz Nvidia QUAD core Tegra 3 processor… AH~

Everything just seems so much better on the prime~

Not to mention again… It will come with ICE CREAM SANDWICH~

From my experiences, a good point about ASUS is that during my 6 months of consumer/maker relationship with them, they push updates rather quickly to us.

Like how we users of the Transformer tablet are the first to get Android 3.2, and that is good.

Another good thing is that, ASUS’s tablet don’t use skinned overlays like the other brand, making it super responsive like how it’s suppose to be.

FYI, Transformer Gen 1 users will be getting ICS by February too. And that is also quick.

To cap this post… I must exclaim…

I WANT A PRIME!!! SOMEBODY PLEASE GIVE ME ONE!!! PLEASE!!!

Now do read the brilliantly prepared press release~

[spoiler]

FOR IMMEDIATE RELEASE

 ASUS introduces the Eee Pad Transformer Prime with NVIDIA® Tegra® 3 Quad-Core Processor and Google® Android™ 4.0 Ice Cream Sandwich

Singapore (January 11, 2012) — ASUS today launched the world’s first tablet featuring the NVIDIA® Tegra® 3 quad-core mobile processor – the ASUS Eee Pad Transformer Prime. This is also the world’s first tablet to be unveiled with Google® Android™ 4.0 Ice Cream Sandwich, which will soon be available through an over-the-air update on 12 Jan 2012.

During the launch in Taipei, ASUS CEO Jerry Shen also said, “The Eee Pad Transformer Prime is designed to be the ultimate consumer choice for tablet. Aside from being extremely thin and light it is extremely powerful. We are proud to be the first to feature NVIDIA’s Tegra 3 quad-core processor and provide the best user-experience with Ice Cream Sandwich”. The ASUS Eee Pad Transformer Prime has also been nominated as a CES 2012 Innovations Honoree.

NVIDIA’s Vice President of Asia Pacific Sales and Marketing, Francis Yu, added, “Tegra 3 delivers the high performance and rich experiences that consumers demand from their mobile devices, without eating into battery life. The Transformer Prime shows how quad-core performance and low power consumption are an unbeatable combination for a new era of mobile computing.”

Developed with NVIDIA® and Google®, the Eee Pad Transformer Prime and its innovative exclusive mobile dock presents a harmony of beauty and strength. In addition to having superior multimedia performance, the Transformer Prime also boasts enhanced features that include audio powered by ASUS SonicMaster technology, an 8MP rear auto-focus camera with LED flash, and an 18-hour* rated battery life when combined with the mobile dock. All of these are housed in an ultra slim 8.3mm metallic spun finish chassis that weighs just 586g.

Multimedia enjoyment in style

Featuring an incredibly slim form factor, the Transformer Prime is a svelte 8.3mm thin and the only metallic tablet that weighs in at a mere 586g. It brandishes a metallic spun finish design made of aluminum for a secure yet extremely comfortable grip. It comes in two gorgeous colors: Amethyst Gray and Champagne Gold.

The Transformer Prime features the ASUS exclusive SonicMaster technology, which is renowned for crisp and acoustically accurate audio. It produces crystal clear sound with a wide sound range, increased sound fidelity, and distinct vocal enhancements not found on any other tablet in the market.

The Eee Pad Transformer already boasts a wide 178° viewing angle IPS display, with scratch-resistant Corning® Gorilla® Glass, but the Transformer Prime goes further, upgraded with a brighter Super IPS+ screen that enhances the brightness of the screen for a better outdoor reading experience.

Ultra performance

The Transformer Prime is the world’s first tablet to feature NVIDIA’s next-generation quad-core Tegra® 3 processor, creating a new breed of high powered tablet devices. With the quad-core CPU and 12-core GeForce® GPU, the Transformer Prime delivers the best and fastest experience for tablet-based multitasking, web browsing, as well as Full HD video playback and gaming. On its own, the Transformer Prime has a battery life of up to 12 hours*, but when combined with the mobile dock, it lasts up to an incredible 18 hours* as the dock recharges the tablet.

Prime meets Ice Cream Sandwich

Google® Android™ 4.0 Ice Cream Sandwich brings a plethora of enhancements, and when combined with the design of the Eee Pad Transformer Prime, brings the user experience to new heights. The new camera UI offers better sharing, a new panorama mode, as well as live effects and backgrounds that can be applied in videos. Basic photo editing is now also built into the system, which allows for simple photo touchups.

With offline browsing, users can save web pages and view them later without an Internet connection, making it convenient for travelers. While on the road without access to a Wi-Fi network, users can use the new Wi-Fi Direct feature to directly transfer files between Wi-Fi enabled devices. Other enhancements include the new default Roboto font, with a typeface that is easy to read. Users can now also access the Transformer Prime’s camera directly from the lock-screen. Finally, among various other UI changes, users can easily create folders on the home screen by dragging one app on top of another.

Unrivaled visual acuity

A 1.2MP front camera allows for video conferencing while an 8MP rear camera with auto-focus and LED flash takes clear and sharp photos thanks to a large F2.4 aperture, back illuminated CMOS sensor, touch-to-focus depth of field and low light noise reduction. A first for any tablet, the 8MP camera on the Transformer Prime also has the ability to take full 1080p HD video.

Expandability and cloud services

The Transformer Prime is offered in both 32GB and 64GB models. It features a micro SD card slot, 3.5mm combo audio jack and micro HDMI port so sharing both what’s inside and on screen is quick and easy. However, the feature that gives the Transformer Prime its name is the mobile dock, which gives new meaning to the term versatility. The innovative and convenient design seamlessly provides the user with a keyboard and touchpad, along with limitless expandability options via the USB port and SD card slot. The preinstalled SuperNote application is able to take, draw or record notes; while Polaris® Office is great for productivity as it gives users the ability to read and edit Word, Excel and PowerPoint (MS Office 97-2007 version compatible) files. In addition, ASUS is offering 8GB of free cloud storage for life via ASUS WebStorage, so users have access to their files via the cloud no matter where they are.

Prime Has Arrived video

httpv://www.youtube.com/watch?v=jIK51LRLud4

 *Battery life may vary based on usage.

Specifications

Display 10.1″LED Backlit screen with Super IPS+ (1280 x 800) 10 finger multi-touch, Corning® Gorilla® Glass
Operating System Android™ 3.2 Honeycomb (Upgradable to Android™ 4.0 Ice Cream Sandwich via FOTA)
CPU NVIDIA® Tegra® 3 Quad-core CPU
Memory LP DDR2 1 GB
Storage 32GB EMMC + ASUS WebStorage
Wireless 802.11 b/g/n, Bluetooth 2.1+ EDR
Camera 1.2MP (front)/ 8MP Auto-focus (rear) with LED flash, large F2.4 aperture
Interface PAD: 2-in-1 Audio Jack (Headphone/Mic-in); 1x micro HDMI port; 1x Micro SD Card Reader; 1x Internal Microphone; 1x Stereo Speaker Mobile Dock:1x USB2.0 port; 1x SD Card Reader
Sensor G-Sensor, Light Sensor, Gyroscope, E-compass, GPS
Flash support Yes
Multi-tasking Yes
Special Apps ASUS launcher, @Vibe Music, ASUS WebStorage, MyLibrary, MyNet, MyCloud, File manager, ASUS sync, SuperNote, App Locker, App Backup, TegraZone, Polaris® Office
Battery 12hours; 25Wh Li-polymer Battery(2)18 hours pad with dock ; 25Wh(pad) & 22Wh(mobile dock) Li-polymer Battery(2)
Size / Weight Pad: 263*180.8*8.3mm / 586gMobile Dock: 263*180.8*8~10.4mm / 537g

(1)   Battery life tested under power saving mode, playing 720p video playback, brightness at 60 nits, default volume with headphones.

RRP:

  • Eee Pad Transformer Prime + Docking station: SGD899 (GST Included) [UP: SGD1098]
  • Eee Pad Transformer Prime (Tablet only): SGD759 (GST Included) [UP: SGD899]
  • Docking station: SGD199 (GST Included)

Product specifications and features may change without notice. Check www.asus.com for details.

###

About ASUS

ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 3,398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D team of 3,000 engineers, the company’s revenue for 2010 was around US$10.1 billion.

 

Press release issued by ASUS Technology Pte Ltd. For more information, please contact Ms Kaili Lim, Senior Marketing Executive (ASUS) at +65-6622-8883 or +65-82983457 or email kaili_lim@asus.com or Ms Lim Wee Ling (Asia PR Werkz) at +65-6536-6881 or +65-97686827 or email weeling@asiaprwerkz.com

[/spoiler]

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