Singapore is ranked higher than Japan in a recent fashion ranking… But are we really that so much more advance in terms of being a fashion capital?

The upcoming World Runway Premier to be held at the Singapore indoor stadium is going to be a showdown to prove just that.

(For the record: I believe Japanese in general are a lot more fashionable then Singaporeans… Even their Otaku have better cloths…)

The fashion show have been deemed as a world cup for the Fashion designers, with the premier being represented by 8 of the world’s most fashionable countries.

Singapore (Host)

JEN SU, Stylist | Team Leader
DERRICK FUN, Assistant Stylist
ANTONIO CHENG, Hair and Make-up Artist

Japan

TAKAFUMI KAWASAKI, Stylist | Team Leader
CHINATSU NOBE, Hair Stylist
YUKA WASHIZU, Stylist | Make-up Artist

Brazil

MARCIA AMARAL, Stylist | Team Leader
FLAVIA GOMIDE, Hair Stylist
CIDA NOGIUERA, Stylist | Make-up Artist

France

AMINA ABDALA, Stylist | Team Leader
KARINE FERON, Hair Designer
VIRGINIE FERON, Make-up Designer

United Kingdom

MIKE ADLER, Stylist | Team Leader
SIMON, Hair Stylist
BEGONA ALEGRIA, Hair Stylist | Make-up Artist

United States Of America

EMI KOIZUMI, Make-up Artist
DAMON, Hair Stylist

Italy

MORENA, Stylist | Team Leader
EUGENE DAVIS, Hair Stylist
DAIKINI, Make-up Artist

Russia

ALEXEY PANTYKIN, Stylist | Team Leader
AKI MATSUHASHI, Make-up Artist
GORDEEV SLAVA, Hair Stylist

Each team is made up of 3 characters, the Stylist, a make-up artist and a Hair Stylist, and that is all they have along with SG$500 for each look, there’s 10, and they have 2 days to make those looks based on the theme given.

Their material? It will be what they can find on the retail environment of Singapore, throwing in the volatility, limitations and price of Singapore’s retail outlets for that extra fun~

The themes as of now haven’t been determined along with who will be the models for each teams.

But they know that they are playing for SG$100,000(US$80,454.03), including a donation to the FashionQuake Aid of SG$50,000 from the prize money.

And the Judges for the World Runway are,

httpv://www.youtube.com/watch?v=jYo3NcmAZnc

Jake f.R, Founder and Director of Tokyo Girls Collection and Asia Girls Explosion. He is also the director of the World Runway Premier, aka this show.

Evan Czar, Deputy Editor of Brazilian Vogue

Tina Tan-Teo, President and Founder of alldressedup, The Link Group and ETRO

Other then the contest to see which country can come up with the best fashion sense suitable for Singapore’s use, there will also be performances by top Korean Artist, Se7en and NARE, just like the Tokyo Girls Collection Show.

If you don’t know, TGC is a show, meant to feature streets cloths and unlike any other fashion shows it’s open to the general public with high attendances rate from teens.

World Runway premier: FashionQuake Aid is to be held on the 18th of September at the Singapore Indoor Stadium.

Tickets are now on sale at Sistic.

Website: http://worldrunway.org/

[spoiler]

MEDIA RELEASE

For Immediate Release

WORLD-RENOWNED TOKYO GIRLS COLLECTION TO MAKE ITS PREMIERE IN SINGAPORE
Plugged as the fashion event of the year, WORLD RUNWAY to present fashion
in a whole new format

13 September 2011, Singapore – WORLD RUNWAY, organised by the team behind
Tokyo Girls Collection and Asia Girls Explosion, will premiere in Singapore on 18
September 2011 at the Singapore Indoor Stadium.

During the event, rising fashion stars from eight countries around the world- Brazil,
France, Italy, Japan, Russia, Singapore, UK and USA- will compete with each other in
the first-ever global fashion faceoff. The challenge? To scour Singapore’s most
fashionable streets to create 10 runway looks each.

“Runway shows that feature high-priced, artsy pieces are aplenty.” says Jake f.R.,
Director for WORLD RUNWAY. “WORLD RUNWAY aims to share with Singaporean
ladies street-fashion that is practical and affordable. Some call us the “anti-fashion”
show because we interpret fashion shows so differently. We feel that there is so
much more than just fashion alone- it is also about the music and the love. Fashion
without the music is not a show. And a show without love is a performance without
soul.” He added.

A FASHION, ART AND MUSIC AFFAIR

WORLD RUNWAY is indeed more than just a runway show, it is an extravaganza that
will feature live music performance. Korean pop-star, Se7en, will also be performing
at the event.

THE GLOBAL FASHION FACEOFF

For the first time in the history of the fashion world, teams from the world’s eight
fashion capital- Brazil, France, Italy, Japan, Russia, Singapore, UK and USA- will be
brought together to compete, challenging their ability to put together runway looks
with pieces bought from local shops within just two days.

Each participating country will form a team of three- fashion director, make-up artist
and hair stylist. And their final runway looks will be modelled by 40 models appointed
by the World Runway Committee.

The team and their participating members are:

From Brazil
– MARCIA AMARAL, Stylist | Leader of Team Brazil
– FLAVIA GOMIDE, Hair Stylist
– CIDA NOGIUERA, Stylist | Make-Up Artist

From France
– AMINA ABDALA, Stylist | Leader of Team France
– KARINE FERON, Hair Designer
– VIRGINIE FERON, Make-Up Designer

From Italy
– MORENA, Stylist | Leader of Team Italy
– EUGENE DAVIS, Hair Stylist
– DAIKINI, Make-up Artist

From Japan
– TAKAFUMI KAWASAKI, Stylist | Leader of Team Japan
– YUKA WASHIZU, Make-up Artist
– CHINATSU NOBE, Hair Stylist

From Russia
– ALEXEY PANTYKIN, Stylist | Leader of Team Russia
– AKI MATSUHASHI, Make-up Artist
– GORDEEV VYACHESLAV, Hair Stylist

From Singapore
– JEN SU, Stylist | Team Leader
– DERRICK FUN, Assistant Stylist
– ANTONIO CHENG, Hair & Make-up Artist

From UK
– SIMON SETTER, Stylist | Leader of Team UK
– MIKE ADLER, Stylist
– BEGOÑA ALEGRIA, Hair & Makeup Artist

(Please refer to profiles attached for more information)

“Singapore has never been known for its fashion but I think WORLD RUNWAY will
show the world what we are really capable of.” says Mrs Tina Tan-Leo, the President
and Founder for alldressedup, The Link Group and ETRO. “In terms of street-wear
fashion, Singapore is a hidden gem with a plethora of indie labels. It will be exciting
to see what these eight countries can put together in such a short time. I am looking
forward to be wow-ed by models in street fashion but runway looks.” She added.

Sitting on the panel to pick out the winner will be three of the most iconic fashion
personality.
– Jake f.R, Founder and Director of Tokyo Girls Collection and Asia Girls
Explosion
– Evan Czar, Deputy Editor of Brazilian Vogue
– Tina Tan-Teo, President and Founder of alldressedup, The Link Group and
ETRO

SHARING THE LOVE – FASHIONQUAKE AID 2011

World Runway will not only be rocking the fashion world with its unconventional
presentation and indie music, it will also be sharing some of its love with people and
countries that are suffering from natural disasters. A portion of the World Runway
profits will be donated as Fashionquake Aid to natural disaster relief activities around
the world.

For more information about the event, please visit http://worldrunway.org/.

ABOUT TOKYO GIRLS COLLECTION

Tokyo Girls Collection (TGC) show is the biggest bi-annual fashion festival in Japan.
Launched in August 2005, this event combines the country’s top fashion brands with
popular music acts. The TGC show has established itself as the epicenter of Japan’s
“kawaii,” or cute culture, a culture that has gained a global following in recent years.

While models strut their cutesy, fashion-forward looks down the runway, organisers
are careful to pick out pieces that are practical and affordable to the audience.
Unlike most fashion shows where big brands unveil high-priced looks on the runway
months before they reach retailers, outfits featured at the TGC show can be
purchased immediately, for an affordable price.

Touted as a “fashion festival for Japanese real clothes”, the 11th TGC 2010 last
September saw a total of 30,200 attendees.

TEAM PROFILES

TEAM BRAZIL

MARCIA AMARAL, Stylist | Team Leader

Raised in Brazil, Marcia Amaral has travelled widely and lived in several countries. These experiences have greatly influenced her works; diverse styles and cultures can be easily identified in her creations. As a fashion designer specializing in shoes & bags, Marcia has worked for several major brands in Brazil.
Marcia believes strongly in going green- she is an expert in recycling clothes and furniture, creating unbelievable fashion items which were showcased in several national fashion events. Apart from spreading the word through fashion, Marcia is also an activist for humanity issues.
Her motto in life? Craft with passion and the love will spread.

FLAVIA GOMIDE, Hair Stylist

Flávia Gomide is a hair stylist, make-up artist, eyebrow designer and beautician. She has participated in many workshops by internationally renowned training schools such as Tony & Guy, Vidal Sassoon and Wella. Flávia started her career in the fashion industry designing for books and magazines. She decided to strike out on her own in1998, by opening her own beauty parlor “ViaGomide”, located in Belo Horizonte, Brazil.
Today, she dedicates her time to her beauty business with a focus on bridal services.
www.viagomide.com.br

CIDA NOGIUERA, Stylist | Make-up Artist

With more than 15 years of experience in the beauty industry under her belt, Cida Nogueira believes in grooming young people and instilling in them an artistic passion for the beauty industry. Having graduated from Forum Paris in 2002,Cida started her career as an educator/platform artist for Sebastian International, Trucco – training fellow stylists and make-up artists across Brazil for over seven years. Cida then set up a home saloon providing eyebrow design and full make-up services shortly after her stint with Sebastian International. She has since been working from home with the aim of providing personalized attention to her clients in a cosy and relaxing setting.

She has an excellent clientele: Ronaldo Fraga has been a regular client for several years, engaging her services for his fashion shows and on the Minas Trend Preview.

www.fernandanasser.blogspot.com

TEAM FRANCE

AMINA ABDALA, Stylist | Team Leader

Amina Abdala has worked extensively as a stylist, managing projects across Europe and Japan. Her clientele includes Chanel, Cartier, MTV Awards, Miss Universe Japan, Shanghai Tang and L‟Oreal. Having worked in the international fashion industry, Amina has her own unique appreciation of design and style.

KARINE FERON, Hair Designer

As a hair designer, Karine Feron has worked on numerous projects including a music video for Björk, a feature film by François Ozon, TV idents for Disney Channel and corporate films for Chanel. As a self-taught hair artist, Karine showcases her talent by creating stylish and vivid hairstyles. She loves to observe the latest trends and design looks, favouring textured or ruffled styles. Transforming a look by experimenting with different hairstyling techniques gives her great satisfaction.

Together with her sister, Virginie Feron, they started their own jewellery label, Fé Féron,

VIRGINIE FERON, Make-up Designer

As a pluriactivity artist (architect, jewels designer), Virginie is very conscious of structure, which is her edge in the realm of creativity. When it comes to cosmetics, she likes to advise her models to enhance their face features and their natural beauty. A firm believer that there is beauty in everyone, Virginie works towards realizing that potential, one lipstick at a time.

TEAM ITALY

MORENA, Stylist | Team Leader

Growing up in Sicily, Morena spent her childhood surrounded by vintage accessories and apparel. With a mother who loved browsing at flea markets and a father who worked in a fabric mill, she found herself naturally drawn to the fashion industry and its myriad aspects.

A mixture of curiosity and an innate sense of aesthetics have taken her on jobs all over the world for the past 10 years. From Milano to New York, from Paris to Dubai, she has worked with the biggest name in fashion and new talents. Morena is inspired by a woman‟s inner power and all things fabulous. She incorporates a delicate mix of elegance with a dash of old-world fashion that emphasizes on femininity and strength into her styling.

EUGENE DAVIS, Hair Stylist

As a celebrity hair stylist, custom wig designer and art director, Eugene Davis has more than 20 years of experience in the industry, including projects in music, TV, commercial, advertising, editorial work and much more.

Eugene is also a published and seasoned session stylist. Gillian Anderson, Lil Kim, Sanaa Lathan, Sophie Anderton and Mary J Blige are some of the celebrity clients whom Eugene has worked with.

One of his pride and joy is having worked as the lead hair stylist at Mercedes Benz Fashion Weeks in New York, Miami and London.

He says, “Creativity is my first love and it I feel absolutely thrilled to be able to deliver the brief and vision of my clients.”

www.freelancetheworkspace.com

DAIKINI, Make-up Artist

Dakini is an Italy-based professional make-up artist. She works as freelancer with photographers and entertainment agencies, covering industries such as fashion, media, editorial, advertising, shows and events. Daikini graduated from the Film Fashion Academy in Bologna.

TEAM JAPAN

TAKAFUMI KAWASAKI, Stylist | Team Leader

Takafumi Kawasaki holds a great passion for fashion and has a strong portfolio. Born in Shizuoka, Japan, Kawasaki moved to London to study at University College of London. After three years, he moved to Tokyo to join UK‟s leading travel magazine Condé Nast Traveller. Kawasaki has also accumulated over five years of experience with GQ JAPAN, VOGUE HOMMES JAPAN and VOGUE JAPAN.

From 2009 till now, Kawasaki has been a freelance fashion director cum stylist. He is currently contributing to Italian L‟UOMO VOGUE on a regular basis and globe-trotting frequently to NY, Europe and Asia for more fashion style exposure and styling appointments.

http://www.mildinc.com/kawasaki/index.html

CHINATSU NOBE, Hair Stylist

Chinatsu Nobe wanted to be a hair stylist since she was six years old. After graduating from a Hair Dressing College in Japan, she went to Tokyo and worked as a salon stylist. However, the place was too restrictive for her huge dreams. She decided to venture to New York City alone.

Nobe draws her inspiration from nature and forests elements. She has worked for various major magazines, such as V Magazines, V-MEN and 10 Magazine. With her brilliant works, she was awarded GOLD AWARD of NEW TO THE EYE in BERLIN. She now travels frequently between New York City and Tokyo.

http://www.chinatsunobe.com/

YUKA WASHIZU, Stylist | Make-up Artist

Yuka Washizu was previously based in New York where he worked for established magazine titles such as US VOGUE, US Harper‟s Bazaar and V Magazine.

Upon her return to Tokyo, she continues her career as a professional make-up artist through collaborations for VOGUE JAPAN and ELLE magazine. She also does make-up for the Japanese supermodel Ai Tominaga.

Washizu‟s make-up style is wide-ranging, spanning from emphasis on individual‟s natural beauty to dramatic outstanding make-up effects.

http://www.signo-tokyo.co.jp/hairmake-up/yuka-washizu/

TEAM RUSSIA

ALEXEY PANTYKIN, Stylist | Team Leader

With a Master‟s in Art History from Moscow State University, Alexey Pantyskin has since come a long way in his career. Trading art for the fashion industry, he now has a wealth of experience in working with clients, helping them with their wardrobe choices which spans from clothes, fine jewellery and watches.

Also into the „personal shopper‟ business, he makes regular trips on behalf of big department stores like Paris Printemps to the fashion meccas of the world to scout for the next big-ticket items to dress their VIP customers in. Alexey has also amassed experience styling for ad campaigns and most notably, held the position of Senior Fashion Editor for Vogue Russia from 2001 to 2007.

AKI MATSUHASHI, Make-up Artist

Aki Matsuhashi went to New York in 1998 to realize his dreams of becoming a make-up artist. Having worked on movie sets, magazine covers and commercial work, Matsuhashi became an assistant to Ayako in 2000 for three years before going back to Tokyo to start his own career.

Aki has since assisted Max Dolome in Paris and has done work for fashion labels and international magazines.

GORDEEV SLAVA, Hair Stylist

Born in 1970, Gordeev Slava studied the art of hair styling in one of the best schools of former Soviet Union in the city of Omsk (Siberia). It was where he learnt and refined the Russian and French techniques of hair-cutting.

In 1996, Gordeev moved to Moscow to join one of the newest and biggest hair salons, Persona before joining the Vidal Sassoon London Academy in 1998. Now that he is back to Moscow, he has worked with established magazines like Vogue, GQ, Elle, Cosmopolitan, L‟Officiel, Jalouse. Gordeev also counts professionals such as David LaChapelle, Thierry Richardson and former Creative Director of Chanel Makeup Dominique Moncourtois as his work partners.

TEAM SINGAPORE

JEN SU, Stylist | Team Leader

Jen Su, a name synonymous with fashion diva, is known for creating unique and original fashion that stands out from the crowd. What started as a personal frustration for the lack of style in Singapore quickly developed into a strong motivation to create her own fashion.

Her finesse in fashion and keen eye for the tiniest details put her ahead of her contemporaries, and at the front of the industry.

Her portfolio includes designing and styling for models at ION Skechers Grand Opening and Launch of Spring / Summer 2010 Collection.

DERRICK FUN, Assistant Stylist

Derrick Fun‟s passion for the industry was ignited as a child, thanks to his cheongsam-designer mother and and draughtsman father who exposed him to the world of craft from a very young age.

As a boy, he would head to the National Library and be lost in the biographies of famous designers such as Gucci and Gianni Versace. His tailoring skills were mostly self-taught as his parents could not afford to send him to a proper art school.

Today, Derrick is a freelance fashion designer who has completed numerous fashion shows during his two and a half year year stint in New Zealand.

ANTONIO CHENG, Hair and Make-up Artist

Antonio Cheng is an experienced hair and make-up artist. He is the guy to turn to if you are in for some creative and fun styles as he adds a touch of wild imagination to his works. His style is extremely versatile creating an added dimension to one‟s overall fashion image.

He has taken part in many national events and fashion magazine shoots such as FHM Models 2011, Audi Fashion Week, VIDAL SASSOON Hair Journey.

TEAM UK

MIKE ADLER, Stylist | Team Leader

Mike Adler is renowned for creating the cover for Cream featuring Tammin Sursock as the Mona Lisa and the success of the Penthouse Mouse event for L’Oreal Melbourne Fashion Festival.

His work has graced international magazines and runways. These include fashion stories for an impressive array of clients including OK! Magazine, Who Magazine, Marie Claire, Poster Magazine, VICE, Mens Style and CULTURE, as well as his previous FASHIONTREND commissions – Andromeda and Return to Eden.

He is now represented in the UK by Mandy Coakley Represents and in Australia by Look Production.

www.stylistmikeadler.com

SIMON, Hair Stylist

After completing his studies of Art and Design in Melbourne, Australia, Simon took on a hairdressing apprenticeship before adding to his work experience in the Film/ TV and Fashion industry.

He moved to Tokyo in 1996 where he lived and worked for three and a half years in the hair, make-up and fashion industry. After gaining exposure to the Asian aspects of hair styling, he moved to London in 2000 as a freelance hair stylist. He has since worked on shows in London, Paris and Milan and has cooperated with a great luminary of characters from Isabella Blow to Bryan Ferry.

BEGONA ALEGRIA, Hair Stylist | Make-up Artist

Begona Alegria studied hairdressing in the Spanish city of Bilbao and trained in Barcelona with hairdresser French Moda. Owner of a chain of famous cutting-edge hairdressing salons, she has participated in the creation of the book Alta Peluqueria and worked with fashion magazines such as Vogue Spain, Primera Linea and Vanidad.

After twenty years of experience collaborating with artists from various backgrounds, Begona Alegria decided to transcend time and space limitations imposed by a salon and instead focus on her freelance work as a hair and make-up artist, as well as styling internationally.

She is also currently working on a book which will contain a retrospection of her work and some reflections on fashion, art, culture and travel. Begona is continually updating her knowledge, which is versatile and eclectic, ranging from natural beauty styles, to haute couture and cutting-edge trends.

With culture and traveling as the essence of her creativity and a bright, cosmopolitan personality, she is ready to experiment with new things and in new fields anytime.

http://www.begona.net

TEAM USA

EMI KOIZUMI, Make-up Artist

Emi Koizumi is a make-up artist based in New York City and has been the key make-up artist for several international fashion magazines. Two of her most prominent works include:

Key make-up artist for the publication of a book called “AMERICAN

FASHION ACCESSORIES”, by Assoulline

Key make-up artist for the music video “Dance, Dance” by Fall Out Boy

http://www.emikoizumi.com

DAMON, Hair Stylist

Damon was born in Manila, Philippines. As a child, he has always been fascinated with hairstyles and how it can change the look of a woman. He relished in trips to the salons with his mother whereby he would stand watching in awe how the looks of women are transformed by their hair-stylists.

He moved to the United States when he was 11 years old, where his interest in this area grew.

After high school, Damon decided to take a big leap by skipping college and enrolled in a beauty school. The support from his family was instrumental in his pursuit of his dream and passion.

Damon started off as a licensed hairstylist in New Jersey and later moved on to New York City.

Today, Damon is rising rapidly to become one of the favorite hair-stylists among fashion editors and socialites in New York. His knowledge, versatility, creativity and originality has allowed him to distinguish himself from the highly competitive industry.

http://www.mildinc.com/kawasaki/index.html

-END-

[/spoiler]

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